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Unfreezeing Open Innovation: A conceptual approach from the gamification lense

When organizations implement open innovation, they need to shift from a close to an open innovation model, requiring an organizational change that usually faces the organizational inertia. Since Gamification is said to change behaviours in non-game contexts, the aim of this research is to build a theoretical framework on how gamification might be an efficient tool to overcome the organizational inertia in open innovation implementation. From the lense of an organizational change perspective, we posit that gamification might be an effective tool at the unfreezing stage of open innovation implementation. This research sheds light on the dark side of open innovation, and contributes to the theoretical literature on gamification. From a managerial perspective, organisations may take advantage of the arising opportunities of gamification to deal with the challenges of implementing open innovation processes.

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