Business Model Branching
How might we reconfigure existing value propositions and business models, and build up new ones continuously?
WHY TO PLAY
Purpose & Objectives: The game works with models to systematically reconfigure existing business branches and prepare and ramp up new ones before too late. It is both based on resource allocation, the pro and cons in various ambidexterity models and building up innovation portfolios.
Methodology: Boardgame based on visual and tactile materials. Participants go through a number of steps related to two principles: working upstream in existing branches and sideways towards new branches.
Experiences (strengths and weaknesses): The game has a strong core that taps into the difficulty in handling organizational ambidexterity and so-called corporate immune systems. Ideation and building up innovation portfolios and discussing resource allocation in relation to this are a key goal of the game.
HOW TO PLAY
Participants: 4-6 participants at each table. Can be scaled up in bigger rooms with 5-6 tables and 30-40 participants.
Builds on Rita McGrath (2013/2020)